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  • African Academy For Professionals

    Training: E-Commerce & Social Media Marketing Skills (Online)

    African Academy For Professionals

    The African Academy for Professions is the leading training academy in Africa, established in Somaliland now, conveniently located in Togdher, at the Ali Gobannimo building, Hargeisa. We offer a range of quality professi

    Course Summary

    • Posted Date Jun, 22
    • Expire Date 15 days
    • Qualification Training
    • Location Hargeisa

    Course Description

    The African Academy for Professionals (AAP) is glad to present a new training on E-Commerce & Social Media Marketing Skills

    Learn all about E-commerce Platforms and Have Access to Millions of Products and Suppliers selling all over the World.

    What you'll learn. After taking this course, you will be able to find profitable top-seller products online.

    Identify and negotiate with suppliers. Be totaly safe buying online. Start your Importing business with very low initial investment.

    Course content

    Introduction

    Welcome to the course!

    The process of e-commerce 

     Benefits of E-commerce 

    Types of E-commerce Business

    Business to Business

    Business to Customer

    Customer to Customer 

    Introduction E-commerce Platforms

    Into to Alibaba

    How to navigate Alibaba

    Into to AliExpress 

    How to navigate aliexpress

    Into to Amazon

    How to navigate Amazon

    Into to Shein 

    How to navigate shein

    Into to Noon

    How to navigate noon

    Creating an Account

    Signing for an Alibaba.com account

    Entering your sourcing preferences to personalize your Alibaba experience

    Signing for an aliexpress.com account

    Entering your sourcing preferences to personalize your aliexpress.com experience

    Signing for an amazon.com account

    Entering your sourcing preferences to personalize your amazon.com experience

    Signing for an Shein.com account

    Entering your sourcing preferences to personalize your shein.com experience

    Signing for an Noon.com account

    Entering your sourcing preferences to personalize your noon.com experience

    Finding great Product 

    What’s the goal of this module?

    Step #1 - Decide what products you want to buy/import

    Step #2 - 2 Ways to find great products

    Step #3 - Finding Great Products

    Finding products using a product image

    RFQ #1 - What is RFQ?

    RFQ #2 - Submitting your Request for Quotation (Case Study)

    RFQ #3 - Analyzing Quotes

    Suppliers 

    Who are the Suppliers?

    Gold & Gold Plus Suppliers

    How to identify a good supplier

    Analyzing your Suppliers

    Negotiating with Suppliers 

    Module Introduction

    Communicating with Suppliers

    How to negotiate with Suppliers

    Ask for more pictures of the products

    Negotiating Price

    Negotiating a MOQ

    Negotiating Production Time

    Negotiating shipping price/time

    Requesting a Sample product

    Making your first Order

    What is Trade Assurance and how you can use it?

    Finding Trade Assurance Suppliers

    Purchasing products 

    Completing your order

    Identifying the payment methods accepted by your Supplier

    Paying for the products

    Shipping & Duties 

    What happens after you complete your order?

    Shipping options

    Importing - Customs Duties & Taxes in your Country

    Receiving your products, now what?

    Analyse product quality and details

    Re-selling your products. What are your options?

    Your next steps…

    The Mobile App

    Mobile App Overview

    Exploring the Mobile App

    Course Contents

    Module 1: Foundations of Social Media Marketing for Business

    • Demystifying the Social Media Landscape 
    • Building Your Brand on social media
    • Setting S.M.A.R.T. Goals and Objectives
    • Creating a Social Media Content Calendar

    Module 2: Engagement, Campaign and Community Building

    • The Power of Community Management
    • Social Listening Tools and Insights
    • Authenticity and Ethical Considerations
    • Collaborations and Influencer Marketing

    Module 3: Social Media Ads

    • Cards Management
    • Image Ads
    • Video Ads
    • Carousel Ads
    • Collection Ads
    • Story Ads
    • Lead Ads
    • Budget Management

    Module 4: Choosing the right social media tools

    ·         Scheduling and publishing tools

    ·         Analytics and reporting tools

    ·         Content creation and design tools

    Module 5Hands-on Practice & Experience Sharing:

    • Interactive Learning: Employ case studies, group discussions, role-playing exercises, and guest speakers to enhance engagement and application of knowledge.
    • Platform-Specific Sessions: Consider dedicating additional time to in-depth platform knowledge and content creation strategies for specific platforms like LinkedIn, Instagram, or TikTok.
    • Company-Specific Focus: If offered by a specific company, integrate company social media initiatives, case studies, and team perspectives into the course content.
    • Hands-on Practice: Allow participants to create content, social media strategy, manage mock campaigns, and analyze data throughout the course, gaining practical experience.

    Attachments

    How to apply

    We look forward to receiving your application. The deadline for applications is Online [6th July 2024Offline [13th July 2024

    Further Details

    Duration:  6 Days

    Online Start & End Date:  6th to 111th July 2024) - (9:00am – 11:00am)

    Offline Start & End Date:  13th to 18th July 2024)- (9:00am – 11:00am)     

    Location Office: Ali Gobannimo Building, 3rd Floor, Togdheer, Hargeisa.

    Requirement      

    Course fee

    $35  (Inclusive Trainer Incentive, Refreshment, Papers & Certificates). For groups of 5 and more, 1 will be free. 

    Bank Account Details  

    Deposit to Bank: Dahabshiil Bank 

    Account Name: African Academy for Professionals

    Account Number: HRGD75468

    ZAAD  : +252634730610

    E-DAHAB : +252654730610

    Contact Details:

    Mobile Office: +252634730610

    Registration Link: https://forms.gle/1NeQvqfhV7yAEW2e6

    Web: https://www.aapsom.com 

    TRAINING FACILITATORS 

    AbdiWarith, a seasoned e-commerce entrepreneur who has been thriving in the online world since 2017. Throughout my journey, I have established numerous prosperous businesses in the realm of e-commerce, gaining invaluable expertise across the entire business cycle. What truly sets my experience apart is the ability to embrace the Internet lifestyle fully. By harnessing the power of online platforms, I have not only achieved remarkable financial success from the comfort of my own home but also enjoyed unparalleled freedom and flexibility. Now, I am excited to share my wealth of knowledge with you, empowering you to embark on a similar path of success and live life on your own terms!

    Ahmed is a seasoned professional with an impressive eight-year track record in social media management for businesses. With a comprehensive skill set, he has successfully navigated the intricacies of social media posting, campaign creation, management, analytics, and strategic planning. Ahmed's adept communication skills enable him to effectively convey brand messages, engage with audiences, and collaborate seamlessly with team members and clients. His flair for creative writing brings a unique and captivating voice to brand narratives, while his design expertise enhances the visual appeal of digital content. With a wealth of experience, Ahmed stands as a versatile and strategic social media manager, contributing to the success and growth of businesses in the dynamic online landscape.

    Office Ali Gobannimo Building, 3rd Floor, Togdheer, Harge
    Phone 252634730610

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