Online Training: E-Commerce & Social Media Marketing Skills

The African Academy for Professionals (AAP) is glad to present a new training on E-Commerce & Social Media Marketing Skills

Learn all about E-commerce Platforms and Have Access to Millions of Products and Suppliers selling all over the World.

What you'll learn. After taking this course, you will be able to find profitable top-seller products online.

Identify and negotiate with suppliers. Be totaly safe buying online. Start your Importing business with very low initial investment.

Course content

Introduction

Welcome to the course!

The process of e-commerce 

 Benefits of E-commerce 

Types of E-commerce Business

Business to Business

Business to Customer

Customer to Customer 

Introduction E-commerce Platforms

Into to Alibaba

How to navigate Alibaba

Into to AliExpress 

How to navigate aliexpress

Into to Amazon

How to navigate Amazon

Into to Shein 

How to navigate shein

Into to Noon

How to navigate noon

Creating an Account

Signing for an Alibaba.com account

Entering your sourcing preferences to personalize your Alibaba experience

Signing for an aliexpress.com account

Entering your sourcing preferences to personalize your aliexpress.com experience

Signing for an amazon.com account

Entering your sourcing preferences to personalize your amazon.com experience

Signing for an Shein.com account

Entering your sourcing preferences to personalize your shein.com experience

Signing for an Noon.com account

Entering your sourcing preferences to personalize your noon.com experience

Finding great Product 

What’s the goal of this module?

Step #1 - Decide what products you want to buy/import

Step #2 - 2 Ways to find great products

Step #3 - Finding Great Products

Finding products using a product image

RFQ #1 - What is RFQ?

RFQ #2 - Submitting your Request for Quotation (Case Study)

RFQ #3 - Analyzing Quotes

Suppliers 

Who are the Suppliers?

Gold & Gold Plus Suppliers

How to identify a good supplier

Analyzing your Suppliers

Negotiating with Suppliers 

Module Introduction

Communicating with Suppliers

How to negotiate with Suppliers

Ask for more pictures of the products

Negotiating Price

Negotiating a MOQ

Negotiating Production Time

Negotiating shipping price/time

Requesting a Sample product

Making your first Order

What is Trade Assurance and how you can use it?

Finding Trade Assurance Suppliers

Purchasing products 

Completing your order

Identifying the payment methods accepted by your Supplier

Paying for the products

Shipping & Duties 

What happens after you complete your order?

Shipping options

Importing - Customs Duties & Taxes in your Country

Receiving your products, now what?

Analyse product quality and details

Re-selling your products. What are your options?

Your next steps…

The Mobile App

Mobile App Overview

Exploring the Mobile App

Module 1: Foundations of Social Media Marketing for Business

• Demystifying the Social Media Landscape 
• Building Your Brand on social media
• Setting S.M.A.R.T. Goals and Objectives
• Creating a Social Media Content Calendar

Module 2: Engagement, Campaign and Community Building

• The Power of Community Management
• Social Listening Tools and Insights
• Authenticity and Ethical Considerations
• Collaborations and Influencer Marketing

Module 3: Social Media Ads

• Cards Management
• Image Ads
• Video Ads
• Carousel Ads
• Collection Ads
• Story Ads
• Lead Ads
• Budget Management

Module 4: Choosing the right social media tools

·         Scheduling and publishing tools

·         Analytics and reporting tools

·         Content creation and design tools

Module 5: Hands-on Practice & Experience Sharing:

• Interactive Learning: Employ case studies, group discussions, role-playing exercises, and guest speakers to enhance engagement and application of knowledge.
• Platform-Specific Sessions: Consider dedicating additional time to in-depth platform knowledge and content creation strategies for specific platforms like LinkedIn, Instagram, or TikTok.
• Company-Specific Focus: If offered by a specific company, integrate company social media initiatives, case studies, and team perspectives into the course content.
• Hands-on Practice: Allow participants to create content, social media strategy, manage mock campaigns, and analyze data throughout the course, gaining practical experience.

We look forward to receiving your application. The deadline for applications is  Online [9th November 2024] 

Further Details

Duration:  6 Days   

Location Office: Ali Gobannimo Building, 3rd Floor, Togdheer, Hargeisa.

Requirement      

Course fee

$30  (Inclusive Trainer Incentive, Refreshment, Papers & Certificates). For groups of 5 and more, 1 will be free. 

Bank Account Details  

Deposit to Bank: Dahabshiil Bank 

Account Name: African Academy for Professionals

Account Number: HRGD75468

ZAAD  : +252634730610

E-DAHAB : +252654730610

Contact Details:

Mobile Office: +252634730610

Registration Link: https://forms.gle/1NeQvqfhV7yAEW2e6

Web: https://www.aapsom.com 

TRAINING FACILITATORS 

Ahmed, a seasoned e-commerce entrepreneur who has been thriving in the online world since 2017. Throughout my journey, I have established numerous prosperous businesses in the realm of e-commerce, gaining invaluable expertise across the entire business cycle. What truly sets my experience apart is the ability to embrace the Internet lifestyle fully. By harnessing the power of online platforms, I have not only achieved remarkable financial success from the comfort of my own home but also enjoyed unparalleled freedom and flexibility. Now, I am excited to share my wealth of knowledge with you, empowering you to embark on a similar path of success and live life on your own terms!

Ahmed is a seasoned professional with an impressive eight-year track record in social media management for businesses. With a comprehensive skill set, he has successfully navigated the intricacies of social media posting, campaign creation, management, analytics, and strategic planning. Ahmed's adept communication skills enable him to effectively convey brand messages, engage with audiences, and collaborate seamlessly with team members and clients. His flair for creative writing brings a unique and captivating voice to brand narratives, while his design expertise enhances the visual appeal of digital content. With a wealth of experience, Ahmed stands as a versatile and strategic social media manager, contributing to the success and growth of businesses in the dynamic online landscape.