Job Advertisement for Digital Marketing Officer

Position Title: Digital Marketing Officer

Location: Qaran Printing Press, Garowe, Puntland, Somalia

Job Type: Full-Time / Part Time

About Us:

Qaran Printing Press is a premier provider of high-quality textbooks and educational materials in Somalia. We are dedicated to improving educational experiences through superior printing services. As we grow, we are seeking a talented and motivated Digital Marketing Officer to enhance our online presence and drive our digital marketing efforts.

Key Responsibilities:

•      Develop and implement comprehensive digital marketing strategies to increase online visibility and engagement.

•      Manage and optimize our website, ensuring it is SEO-friendly and regularly updated with fresh content.

•      Create, manage, and optimize digital campaigns across various platforms including Google Ads, Facebook, Instagram, and Twitter.

•      Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics, and provide actionable insights.

•      Manage and grow our social media presence by creating engaging content and interacting with our audience.

•      Plan and execute email marketing campaigns to nurture leads and maintain customer relationships.

•      Conduct market research to identify trends and opportunities in the digital space.

•      Collaborate with the sales and content teams to ensure cohesive and effective marketing efforts.

•      Stay up-to-date with the latest digital marketing trends and technologies, and implement them where appropriate.

•      Track and report on key performance indicators (KPIs) to measure the success of digital marketing activities.

•      Collaborate with the production team to ensure customer requirements are met.

•      Attend industry events and networking opportunities to promote Qaran Printing Press.