Title:                                     Communication Associate

Contract Duration:          1 year with possible extension

Location:                              Mogadishu

Directly reports:                None

Role Overview:

Communication Associate responsible for both creating compelling visual content and managing communication strategies to effectively convey our brand message to internal and external stakeholders. This role requires a blend of creative design skills and strategic communication expertise to enhance our brand identity and engage our audience across various channels.

Key Responsibilities:

1.       Graphic Design:

•       Create visually appealing graphics, illustrations, and multimedia content for digital and print materials, including social media posts, website banners, presentations, brochures, and advertisements.

•       Ensure consistency in design elements, brand guidelines, and messaging across all communication materials.

•       Collaborate with cross-functional teams to conceptualize and execute design projects that meet business objectives and resonate with our target audience.

2.       Branding and Visual Identity:

•       Assist in developing and maintaining the organization's visual brand identity, including logos, color schemes, typography, and imagery.

•       Translate brand guidelines into visually impactful designs that reinforce our brand message and values.

•       Provide design support for brand-related initiatives, events, and campaigns to enhance brand recognition and equity.

•       Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement and optimization

3.       Communication Strategy:

•       Develop and implement communication strategies to effectively convey our brand message and key narratives to internal and external stakeholders.

•       Collaborate with marketing and communication teams to align design efforts with overall communication objectives and brand strategy.

•       Monitor industry trends and competitor activities to identify opportunities for innovation and differentiation in communication approaches.

•       Cultivate and maintain relationships with media outlets, journalists, and industry influencers.

•       Pitch stories and secure media coverage to increase visibility and positive perception of the company.

•       Monitor media coverage and industry trends to identify opportunities and mitigate potential risks.

4.       Social Media Management and Content Creation:

•       Conceptualize and produce engaging content across various communication channels, including social media, email newsletters, blogs, marketing collateral and press releases.

•       Collaborate with content creators, writers, and subject matter experts to develop multimedia content that educates, entertains, and inspires our audience.

•       Analyze website traffic and user behavior using analytics tools to identify opportunities for improvement and optimization.

•       Optimize content for digital platforms, considering user experience (UX) principles and search engine optimization (SEO) best practices.

•       Expertise compelling stories that highlight the company's achievements, projects, and industry insights.

•       Ensure all content aligns with brand guidelines and effectively communicates key messages.

•       Manage company profiles on various social media platforms (e.g., LinkedIn, Twitter, Facebook, Instagram) to increase brand visibility and engagement.

•       Develop and implement social media campaigns to promote products/services, drive traffic to the website, and generate leads.

•       Monitor social media channels for mentions, comments, and messages, and respond promptly and appropriately.

5.       Event coordination and Project Management:

•       Work closely with internal stakeholders, including marketing, sales, and product teams, to understand project requirements and deliver effective design solutions.

•       Manage multiple projects simultaneously, ensuring deadlines are met and deliverables are of high quality.

•       Provide guidance and support to junior designers or external vendors as needed to execute design projects effectively.

•       Manage planning and practical aspects of Arts events including booking space, audio-visual

•       services; registrations; preparation for speaker; gathering supplies.

•       Collaborates in preparing speaker notes and event scenario documents; create slides as needed.

•        Attend event as communication associate.

•       Post-event video editing and caption correction.