Marketing Manager

Amal Express Money Transfer

Garowe, Puntland, Somalia

Date: 3/07/2024.

JOB DESCRIPTION

Job Title: Marketing Manager

Location: Garowe, Puntland, Somalia

Position: 1

Employment: Full-time

Reports: Amal Express Division Manager

Closing date: 15 July 2024

Job Summary

The Marketing Manager at Amal Express is responsible for developing and implementing marketing strategies to promote the company's products and services and drive business growth. They will lead a team of marketing professionals and collaborate with cross-functional teams to ensure the successful execution of marketing campaigns. The Marketing Manager should possess a combination of creativity, strategic thinking, analytical skills, and leadership abilities to effectively reach target audiences and achieve marketing objectives.

Responsibilities ;

1.    Marketing Strategy Development:

•       Develop comprehensive marketing strategies aligned with Amal Express' goals and objectives.

•       Conduct market research to identify target audiences, market trends, and competitive analysis.

•       Define marketing objectives, key performance indicators (KPIs), and budgets based on insights gained from research.

2.    Campaign Planning and Execution:

•       Create and execute integrated marketing campaigns across various channels (online and offline) to effectively reach target audiences.

•       Design and implement creative and compelling marketing collateral, including advertisements, brochures, websites, and social media content.

•       Manage advertising campaigns, including media planning, budget allocation, and performance tracking.

3.    Digital Marketing:

•       Develop and execute digital marketing strategies, including website optimization, search engine optimization (SEO), search engine marketing (SEM), email marketing, social media marketing, and content marketing.

•       Monitor and analyze website traffic, user engagement, and conversion rates to enhance marketing campaign effectiveness.

•       Stay updated with digital marketing trends and best practices to leverage new opportunities for Amal Express.

4.    Brand Management:

•       Develop and maintain Amal Express' brand identity, ensuring consistency across all marketing channels and materials.

•       Oversee the creation and implementation of brand guidelines, messaging, and visual elements.

•       Monitor brand perception and sentiment and take proactive measures to enhance brand reputation.

5.    Team Leadership and Collaboration:

•       Lead and manage a team of marketing professionals, providing guidance, support, and performance feedback.

•       Collaborate with cross-functional teams, including sales, product development, and creative departments, to align marketing efforts with overall business objectives.

•       Foster effective relationships with external vendors, agencies, and partners to maximize marketing outcomes for Amal Express.

6.    Performance Measurement and Reporting:

•       Establish metrics and KPIs to measure the effectiveness of marketing campaigns.

•       Analyze marketing data, generate reports, and provide actionable insights to optimize future marketing initiatives.

•       Monitor market trends, competitor activities, and customer preferences to identify opportunities and challenges for Amal Express.

•       Bachelor's degree in Marketing, Business Administration, or a related field (Master's degree preferred).

•       Proven experience as a Marketing Manager or in a similar marketing role.

•       Strong knowledge of marketing principles, strategies, and tactics.

•       Proficiency in digital marketing channels, tools, and analytics.

•       Excellent leadership and team management skills.

•       Strong analytical and problem-solving abilities.

•       Outstanding written and verbal communication skills.

•       Creative thinking and ability to develop innovative marketing campaigns.

•       Ability to work under pressure and meet tight deadlines.

•       Familiarity with market research and data analysis techniques.

Only qualified applicants are invited to submit their cover letter,

resume supported with copies of their professional, and academic

certifications and any other evidence demonstrating the required

experience and three referees through email : [email protected]