Marketing Manager

We are seeking an experienced Marketing Manager with a robust background in marketing, specifically within the East African real estate sector. This position is ideal for someone capable of using traditional and modern marketing strategies to enhance brand visibility, drive engagement, and boost sales.

About Us: Horn Ridge Engineering & Consultancy is at the forefront of innovative real estate development and construction in East Africa region. With a commitment to excellence and sustainable growth, we strive to redefine the landscape of urban development and construction through cutting-edge projects and exceptional service.

Job location: Somalia, Garowe

Responsibilities:

•       Strategize, plan, and execute a comprehensive marketing strategy specific to our real estate projects, aligning with broader marketing and business objectives.

•       Lead marketing campaigns from concept to execution, including SEO/SEM, email marketing, social media, and digital advertising.

•       Work closely with the sales team to develop marketing strategies that complement sales initiatives, maximizing lead generation and conversion.

•       Continuously analyze market trends and consumer behavior in our target locations, to adapt and optimize marketing strategies.

•       Manage the creation of digital content such as website material, blogs, press releases, and social media posts, ensuring they align with our brand's message and goals.

•       Regularly track and report on the performance of all marketing campaigns, evaluating them against set ROI and KPIs.

•       Stay up-to-date with emerging digital tools and trends, implementing best practices that benefit our marketing efforts and position us as industry leaders.

•       Manage the digital marketing budget effectively, ensuring optimal spending for maximum return.

•       Liaise with external agencies and partners to ensure the timely execution of marketing projects.

Lead and develop the digital marketing team, fostering a culture of innovation and growth.

•       Bachelor’s degree in Marketing, or related field; Master’s degree is preferred.

•       At least 7 years of real estate marketing experience, with a minimum of 2 years in a leadership role, preferably within the real estate sector in Africa.

•       Demonstrated ability to develop and implement successful marketing strategies in the real estate industry.

•       Strong understanding of current online marketing concepts, strategies, and best practices.

•       Experience in SEO/SEM, email campaigns, AdWords, social media, content management, and analytics.

•       Excellent communication and interpersonal skills, with the ability to engage effectively with various stakeholders.

Interested candidates should submit their CV, cover letter, and a portfolio of

relevant work demonstrating their expertise in digital marketing within the real estate sector. Please send your application to [email protected]