Re-Advert: Brand Development Manager

Position title: Brand Development Manager

Location: Head office, Hargiesa. Regularly visits other office/branches.

Job Responsibilities:

Brand development is a strategic process of creating and distinguishing our company's image and services from competitors. Developments includes aligning our brands with company strategic objectives, communicating our brand to our target market and updating or strengthening our brand as necessary.

A Brand Manager is responsible for adapting a brand strategy for a company's target market.

As the 'brand guardian', brand managers maintain brand integrity, brand uniqueness and keeping them innovated across all company marketing initiatives and communications, and may manage a portfolio of services

Duties and Responsibilities:

1. Design and prepares a research based brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term
2. Identify research needs, Conduct consumer and market research and analyze research in order to identify opportunities
3. Assisting with financial and marketing team to setting price for existing brands and new service launches
4. Establish and maintain brand development budgets
5. Identify how our brand is currently positioned in the market and develops innovative ideas on the existing brands and new business opportunities
6. Develop marketing campaigns aimed at communicating our brand messages
7. Planning of all communications and media actions on all channels, including online and social media
8. Works closely with Marketing team to promote brand innovation and developments
9. Communicate our brand personality internally and align company around foundational ideas
10. Measure and report on success of marketing campaigns concerned brand developments
11. Anticipate consumer trends and keep brand up to date
12. Stay current on market trends and competitive activity
13. Define and manage the brand communication strategy using a variety of media
14. Competitor and customer insights analysis
15. Analysis of sales forecasts and relevant financial and reporting on sales
16. Works cross functionally with other units and departments
17. Directly reports to Business Development Director

Brand Development Manager Skills:

Analytical skills and attention to detail

An understanding of trends and an ability to respond to customers’ wishes

Creativity and an ability to produce innovative and original ideas

Team working skills

The ability to manage and allocate budgets

Written and verbal communication skills

Experience with and an understanding of market research

Time and project management skills, including the ability to work on multiple projects at the same time

An ability to think strategically and come up with campaigns

A degree in Business Administration, Marketing or related fields

3-5yrs of Management experience in the areas of project management, marketing or business development

Please send your resumes to the following email: [email protected] before 23rd of July/2022.

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NAGUSOO BIIR ---  SOMALI JOBS

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