Job Title: Communications and Media Officer

POSITION DESCRIPTION

Somali Banker’s Association - SBA is seeking highly diligent, confident candidates with substantial management experience for the role of Communication and Media Officer to ensure SBA meets its Communication and media objectives, promoting SBA in the community, increasing community awareness of SBA activities and Corporate Social Responsibility through professional media proliferation.

This will include developing an internal and external communications plan, surveys, standards by generating weekly, Monthly, quarterly, and yearly Updates, newsletters, and Magazines).

The position comes with great responsibility, as the officer is accountable for public and the private perception of the association. Managing this perception involves developing marketing and communication strategies, understanding the importance of timing and setting, responding to crises and setbacks, overseeing a team of diverse communications roles, and ensuring that information released is consistent with the strategy of SBA at large.

PRIMARY RESPONSIBILITIES

Responsibilities for Communication and Media officer

·         Develop, write, and edit communications materials, including press releases, blog posts and social media content.

·         Promote communications and marketing materials through appropriate social channels and SBA websites.

·         Track analytics and create reports detailing successes and failures of communications campaigns.

·         Ensure that all communications and marketing material aligns with brand standards.

·         Maintain digital media archives including photos and videos.

·         Work with communication team members to conceptualize and implement communications strategies and campaigns.

·         Respond to media inquiries and perform media outreach to achieve brand placement in publications!

·         Develop escalation protocols for managing communication crises, should they arise.

·         Respond to media inquiries and arrange interviews.

·         Establish and maintain effective relationships with journalists and maintain a media database.

·         Seek opportunities to enhance the reputation of the brand, and coordinate publicity events as required.

·         Maintain records of media coverage and collate analytics and metrics.

·         Proficiency in design and publishing software.