Terms of Reference (TOR)
Position Title: Influencer Marketing & Sales Executive

Location: Hargeisa, Somaliland

Employment Type: Full-Time

Working Hours: 8:30 AM – 12:00 PM and 4:00 PM – 8:30 PM

Department: Marketing and Sales

Reports to: Sales & Marketing Manager – Zambeyzi

1. Company Background
Zambeyzi is a global e-commerce platform headquartered in Dubai, UAE, with regional operations in Hargeisa, Somaliland. We are a trusted distributor, vendor, and manufacturer-authorized reseller offering a diverse selection of high-quality products across multiple categories including electronics, clothing, perfumes, footwear, and automotive spare parts.
We also specialize in the distribution of advanced electronic parts and components, serving industries such as computing, networking, instrumentation, and panel building. Zambeyzi partners with leading manufacturers to deliver cutting-edge solutions to businesses and individual customers worldwide.
Our mission is to provide a seamless online shopping experience by combining an extensive product range, competitive pricing, and reliable global delivery services.
2. Purpose of the Role
The Influencer Marketing & Sales Executive is responsible for managing influencer-based campaigns and increasing sales through both digital engagement and direct customer interaction. This role is key in expanding Zambeyzi’s reach in Somaliland and enhancing the brand's visibility and performance.
3. Key Responsibilities
Influencer Marketing
Identify, engage, and manage local and regional influencers across platforms (TikTok, Instagram, YouTube, etc.).
Plan and execute influencer campaigns including product reviews, unboxings, and giveaways.
Ensure influencer content aligns with brand tone and compliance standards.
Monitor and evaluate influencer performance using KPIs such as engagement rate, conversions, and ROI.
Maintain a structured influencer database and campaign calendar.
Sales & Customer Engagement
Promote and sell Zambeyzi’s products through online platforms (social media, WhatsApp, CRM tools) and walk-in sales.
Respond to customer inquiries and assist with order processing.
Support in-store events, live demonstrations, and promotional campaigns.
Update CRM with customer data, leads, and transactions.
Submit daily, weekly, and monthly performance reports.

4. Required Qualifications
Excellent verbal and written communication skills in English, Somali, and Amharic.
Strong background in Information and Communication Technology (ICT), including familiarity with digital tools, platforms, and online customer engagement.
Excellent verbal and written communication skills in English, Somali, and Amharic.
Diploma or Bachelor’s degree in Marketing, Communications, Business Administration, or related field.
Minimum of 1–2 years of experience in influencer marketing or digital sales.
Proficiency in Somali, English, and Amharic.
Experience with tools such as Canva, Meta Business Suite, and CRM platforms.
Knowledge of e-commerce trends and platforms is an added advantage.
5. Core Competencies
Excellent communication and interpersonal skills.
Creative, innovative, and socially active.
Strong organizational and time management skills.
Result-oriented with the ability to meet sales targets.
Ability to work independently and as part of a team.
6. Performance Indicators
Number and quality of influencer partnerships and activations.
Campaign engagement metrics (reach, clicks, conversions).
Monthly sales targets achieved.
Customer feedback and satisfaction.
Accuracy of CRM entries and reports.
7. Working Conditions
Flexible availability required for events, weekend activations, or content production.Occasional in-city travel for influencer coordination or marketing outreach.

Zambeyzi is an equal opportunity employer. We strongly encourage applications from women and individuals from diverse backgrounds. We believe in fostering an inclusive work environment where all team members can thrive and grow.
This TOR is issued as part of Zambeyzi's commitment to quality hiring, performance standards, and professional service delivery. All shortlisted candidates will be required to attend an interview and demonstrate digital competence aligned with this role.please send to your cv [email protected]