Job Title: Marketing Manager

Reports To: Chief Operation  Officer

Type: Full Time

Contract Duration: 1 year with possible extension

Location: Mogadishu

Job Purpose:

To develop and implement comprehensive marketing strategies that enhance the Hadiid’s brand, drive sales growth, and achieve business objectives.

Key Responsibilities:

Strategy Development:

1.       Develop and implement a cohesive marketing plan to increase brand awareness and market share.

2.       Set marketing goals and objectives that align with the Hadiid’s overall business strategy.

Brand Management:

1.       Oversee the development and execution of brand positioning and messaging.

2.       Ensure consistency of brand identity across all marketing channels and materials.

Market Research and Analysis:

1.       Conduct market research to identify opportunities, trends, and consumer insights.

2.       Analyze competitors and market conditions to inform strategic decisions.

Campaign Management:

1.       Plan and execute multi-channel marketing campaigns, including digital, social media, print, and events.

2.       Monitor and optimize campaign performance to maximize ROI.

Budget Management:

1.       Develop and manage the marketing budget, ensuring efficient allocation of resources.

2.       Track marketing expenditures and report on budget performance.

Team Leadership:

1.       Lead, mentor, and develop the marketing & sales team, fostering a collaborative and innovative work environment.

2.       Set performance goals and conduct regular evaluations to ensure team effectiveness.

Partnerships and Collaboration:

1.       Build and maintain relationships with key stakeholders, including clients, partners, and industry influencers.

2.       Collaborate with other departments (e.g., production/product development) to align marketing efforts with business goals.

Digital Marketing:

1.       Oversee digital marketing initiatives, including website and social media.

2.       Leverage data analytics to drive decision-making and improve marketing effectiveness.

Content Creation:

1.       Oversee the creation of high-quality content that resonates with target audiences and supports marketing objectives.

2.       Ensure all content is on-brand, consistent in style, quality, and tone of voice.

Public Relations and Communications:

1.       Develop and implement PR strategies to enhance the Hadiid’s public image.

2.       Manage media relations and act as a spokesperson for the organization when necessary.

Education: Bachelor’s degree in marketing or business administration, or a related field; Master’s degree or MBA preferred.

Experience: Minimum of 4 years of experience in marketing, with at least 3 years in a leadership role. Knowledge of Odoo CRM, Sales, Email Marketing, SMS Marketing, Survey and website modules preferred.

Skills:

1.       Strong strategic thinking and analytical skills.

2.       Excellent leadership and team management abilities.

3.       Proficiency in digital marketing tools and techniques.

4.       Outstanding communication and interpersonal skills.

5.       Creative mindset with the ability to think outside the box.

6.       Strong marketing project management and organizational skills.

Key Competencies:

1.       Strategic Vision: Ability to see the big picture and develop long-term plans.

2.       Innovation: Creativity in developing marketing strategies and solving problems.

3.       Leadership: Capability to inspire and lead a team to achieve goals.

4.       Analytical Skills: Proficiency in analysing data and making data-driven decisions.

5.       Communication: Excellent verbal and written communication skills.

Working Conditions:

1.       Full-time position, typically office-based but may require travel for meetings, conferences, and events.

Interested candidates, who meet the above requirements, should submit their Cover letter and updated CV with three references as a single document by emailing to [email protected] with the subject line “Marketing Manager ” by 29th June   2024. Due to the urgency required to fill the position, shortlisting will be done on a rolling basis and ONLY shortlisted candidates will be contacted for an interview.