Lead Marketing

Location

Mogadishu

Employment type

Full-time

Reports to

General Manager

About Smart Home Builders

Smart Home Builders designs and builds private villas, luxury houses and modern apartments for families, landlords and developers in Mogadishu and across Somalia. Every project is delivered with engineering oversight, a clear construction schedule and phase-by-phase inspection.

The role

This is a leadership role: you will own the marketing plan, lead the team, and be accountable for the company's growth targets in Mogadishu.

Responsibilities

•      Build and run annual and quarterly marketing plans with clear lead, sales and revenue targets.

•      Lead and coach the marketing team (customer service and social media, design and video), set their targets and review results weekly.

•      Run physical marketing in Mogadishu: billboards, signage, site boards, brochures, exhibitions, events and show-house visits.

•      Run digital marketing: social media, paid ads, WhatsApp campaigns, email, website and search.

•      Build partnerships with real estate agents, landlords, developers and community networks.

•      Track the cost per lead, conversion and return on every campaign, and report monthly to management.

•      Protect and grow the brand's reputation.

Requirements

•      Bachelor's degree in marketing, business administration or a related field.

•      At least 5 years of marketing experience, including at least 2 years leading a team.

•      Proven results: evidence of past campaigns and targets met (leads, sales or revenue), supported by references.

•      Experience in Mogadishu running similar physical and digital marketing (required).

•      Strong knowledge of the Mogadishu market and culture.

•      Strong planning, budgeting, analytics and reporting skills.

•      Excellent Somali and English.

Advantage: Experience in real estate, construction or other high-value sales.

Selection process

•      Practical test: A 90-day marketing plan with targets and budget for Mogadishu.

•      Interview focus: Past results, team leadership, and target setting.

•      Reference checks: Two references from previous employers or clients.

How to apply

•      Send your CV, a short cover letter and your portfolio or work samples to [email protected] or [email protected].

•      Write the position name in the subject line, for example: Application – Lead Marketing.

•      Application deadline: 05 November 2026. Shortlisted candidates will be contacted by phone.

•      Salary: competitive and based on experience, discussed at interview.