AMTEL LTD.   JOB DESCRIPTION  

Job Title: Digital Marketing Officer

Department: Commercial Department

Supervises: None

Reports to: Chief Commercial Officer

Grade Classification: G4

Location: HQ

POSITION SUMMARY

Amtel is one of the major and the fastest growing telecommunication companies in Somalia. The main Responsibility of the Digital Marketing Officer for developing, implementing, and managing marketing campaigns that promote a company’s products and services. In addition, the digital marketing officer is also responsible for managing the company’s social media accounts and analyse data to determine the most effective strategies.

PRIMARY DUTIES AND RESPONSIBILITIES

Key functions of this position include the following:

• Design and produce creative assets for various marketing channels, including digital and print media and develop visual concepts, layouts, and graphics for marketing campaigns, advertisements, and promotional materials.
• Identifying the target audience and creating digital campaigns to inform, engage and motivate them towards specific goals using digital marketing strategies to drive traffic and create an invaluable customer experience.
• Managing all digital marketing platforms using a variety of digital marketing tools.
• Developing effective user funnels, ensuring conversion points are optimized.
• Implementing the company’s SEO strategy in all web-based marketing initiatives and training others to follow the same protocol.
• Collaborating with the marketing team on the concept, development and implementation of digital marketing plans.  
• Working with other creative teams within the company or externally to help with marketing campaigns when needed.  
• Ensuring all digital marketing communications are distributed effectively, internally and externally.
• Analyzing digital metrics to identify and review trends and insights and using the data to optimize performance.
• Reporting on the performance of digital marketing processes and providing actionable insights by tracking goals such as ROI and key performance indicators (KPI).
• Ensuring all current marketing and copyright regulations, accepted professional standards, policies, procedures and legislation are adhered to across the team.

•  Bachelor’s /master’s degree in marketing, Business Information system (BIT), communications, or related field.
• 3++ Years proven working experience in digital marketing, particularly within Telecom industry.
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.
• Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, etc.).
• Experience in setting up and optimizing PPC campaigns on all major search engines.
• Working knowledge of HTML, CSS, and JavaScript development and constraint.
• Strong project management skills.
• Excellent written and verbal communication skills

WORK ENVIRONMENT

·         Typical office setting environment; and

·         Frequent out of office meetings. 

All applications should be marked as “Digital Marketing Officer in the subject line and each application should include the following:

1.  Cover letter explaining why you are best suited for the position,
2. An updated CV showing relevant qualifications and work experience, and
3. Three contactable references
4. Attached Academic& Work Experience Documents.

Mogadishu residents are highly encouraged to apply this Position.                                                                                 

Applications must be addressed to:  [email protected]

The application deadline of this post is from 9th March  2024 up to 22nd  March 2024  4:00 pm Somalia time. Late applications will not be considered. Only short-listed candidates will be contacted.