DIRECTOR OF MARKETING & PUBLIC RELATIONS

Lead the Brand. Grow Enrollment. Strengthen DHU

Position

Director of Marketing & PR

Location

Mogadishu, Somalia

Employment

Full Time

Initial Appointment

Six Months, Performance Based

Reports To

Vice President

Deadline

30/08/2026

THE OPPORTUNITY

Darul Hikmah University is entering a new phase of institutional renewal under its 2026/2027 University Awakening Strategy. As part of the University's restructuring, DHU seeks an energetic, innovative and results-oriented Director of Marketing & Public Relations to lead student recruitment, institutional marketing, public relations, digital presence and brand development.

POSITION PURPOSE

Lead DHU's marketing, student recruitment, communication and public relations functions with primary responsibility for increasing student enrollment, strengthening the University brand, improving public visibility and positioning DHU competitively within Somalia's higher education sector.

KEY RESPONSIBILITIES

·   Develop and implement an annual marketing and student recruitment strategy with measurable enrollment targets.

·   Manage the recruitment funnel from awareness and inquiry through application, admission, registration and enrollment.

·   Lead school visits, education fairs, open days, community outreach and targeted recruitment campaigns.

·   Manage coordinated digital campaigns across Facebook, TikTok, website, WhatsApp, video content and digital advertising.

·   Protect and strengthen the DHU brand and ensure consistent institutional communication.

·   Build relationships with media, schools, government institutions, community leaders, employers, alumni and partners.

·   Develop faculty and academic-program marketing in coordination with Academic Affairs.

·   Monitor competitors, tuition, programs, scholarships, student preferences and market trends.

·   Establish a Marketing & PR performance dashboard and submit weekly and monthly performance reports.

KEY PERFORMANCE INDICATORS

Student inquiries • Applications • New registrations • Inquiry-to-registration conversion • Recruitment target achievement • Campaign performance • Digital engagement • Website inquiries • School outreach • Partnerships • Brand visibility • Marketing cost-effectiveness • Reporting quality

QUALIFICATIONS & EXPERIENCE

·   Minimum Bachelor's degree in Marketing, Business Administration, Communication, Public Relations, Management or a relevant discipline. Master's degree is an advantage.

·   Relevant professional experience in marketing, business development, communication, public relations or student recruitment.

·   Higher education marketing or student recruitment experience is highly desirable.

REQUIRED COMPETENCIES

Strategic marketing • Student recruitment • Digital marketing • Public relations • Leadership • Communication • Campaign management • Content strategy • Data analysis • Performance reporting • Team coordination • Creativity • Results orientation

IDEAL CANDIDATE

Energetic, creative, accountable, data-driven, growth-oriented, digitally capable, strong in communication, comfortable working with targets and able to lead institutional change.

THIS IS NOT A ROUTINE MARKETING POSITION.

The successful candidate must demonstrate measurable impact during the initial six-month performance period.

APPLICATION REQUIREMENTS

Updated CV

Cover Letter

Copies of academic certificates

Evidence of relevant professional experience

Shortlisted Candidate Assignment: Present a brief “Six-Month Marketing and Student Recruitment Strategy for Darul Hikmah University.”

APPLICATION DETAILS

Application Deadline: 30/08/2026

Application Email

[email protected]

Contact

252612900086

Duty Station

Darul Hikmah University, Mogadishu, Somalia