Logo Design Contest Guidelines
Background
The Building Leadership and Opportunities for Marginalized Women and Girls (BLOOM)supports the
empowerment of marginalized young people, particularly young women and adolescent girls with
limited access to education and employment, to grow their skills, confidence, and economic
independence through vocational training, entrepreneurship, mentorship, and dignified work.
BLOOM is in the process of designing a logo to represent the project across the three participating
countries: Somaliland, Tanzania, and Rwanda.
This visual identity will reflect BLOOM’s mission to strengthen economic inclusion for women and girls’
economic empowerment through leadership development, self-advocacy, and access to vocational
skills and livelihood opportunities. The logo will serve as a unifying visual identity for the youth
movement, strengthening recognition, fostering a sense of ownership among participants, and
supporting consistent communication across activities while remaining fully aligned with World Vision
and Global Affairs Canada (GAC) branding requirements.
This document outlines the official requirements and rules for the logo design competition. By
entering the competition, participants agree to be bound by these rules.
Design Guidelines and Requirements
The branding logo should reflect the heart of BLOOM’s design: inclusion and gender equality, growth,
resilience, opportunity, shifting attitudes and beliefs, and the journey from potential to
productivity.
The logo should symbolize transformation and aspiration, capturing as many of the following ideas as
possible:
• Economic empowerment and self-reliance
• Gender inclusion and equal opportunity
• Growth and new beginnings
• Skills development and hands-on learning
• Positive community support and mentorship
• Hope, confidence, and forward movement
The logo should communicate the excitement of starting new pathways toward sustainable
livelihoods, where young people have the opportunity to learn, thrive, and contribute meaningfully to
their community.
The final product (logo) may be featured on official project materials, including communication
products, the project website, training materials, and at events. It may also be used on promotional
and visibility items such as shirts, banners, stickers, and other branded merchandise produced under
the project.
The logo must be clearly distinguishable from World Vision branding used across the three Field
Offices and from Global Affairs Canada (GAC) branding. It must not create confusion, suggest affiliation
or institutional representation, or compete with existing organizational branding, and must comply
with the branding requirements outlined in the Contribution Agreement

Eligibility Criteria
The logo design contest is exclusively open to BLOOM-enrolled youth aged 15–24 residing in
Somaliland, Tanzania, and Rwanda. Participation is limited to eligible BLOOM participants and is not
open to the general public. Targeted efforts will be made to ensure that adolescent girls and young
women (AGYW) are informed about the competition and are actively and strongly encouraged to
participate.
Submission Guideline and How to enter
• The contest is open from 30th June to 11th July 2026.
• Participants must submit a brief 'Design Statement' of maximum 200 words explaining how
their logo represents the themes of growth, inclusion, and resilience.
• All entries must be submitted electronically to (each country) in the formal noted below.
• Submissions must include the name(s) of the person(s) who designed the logo, an email
address, telephone number, country and district.
• Participants may submit only one entry, either individually or as a group. Multiple submissions
from the same individual or group will not be considered.
• BLOOM participants across the three countries will vote to determine the winning logo. The
winner will be notified by 13th August 2026.
• There is no fee to enter the contest.
Technical Requirement
• Entries should preferably be submitted in their original editable design format (e.g., Adobe
Illustrator). High-quality JPEG and PNG files will also be accepted.
• Participants may include a PDF version for presentation purposes; however, the PDF should
be accompanied by either an editable source file or a high-quality JPEG or PNG version of the
design.
• Participants must submit both a full-color version and a solid black-and-white version of the
final logo.
• Avoid gradients, excessive detailing, and half-tones to ensure clarity and versatility.
• The design should remain visually strong, legible, and recognizable at both small and large
scales.
• Where possible, files should be prepared at a minimum resolution of 300 dpi and in CMYK
color mode to support high-quality print reproduction.
Disqualification Criteria
Submissions may be disqualified if they:
• Are submitted by individuals who do not meet the eligibility criteria.
• Are received after the submission deadline.
• Contain offensive, discriminatory, or inappropriate content.
• Violate copyright, trademark, or other intellectual property rights.
• Do not comply with the contest rules, submission requirements, or branding guidelines.
• Are copied, plagiarized, or substantially similar to existing logos or designs.
• Use artificial intelligence (AI) tools to generate or create any part of the logo design. The
BLOOM team reserves the right to request additional information regarding the design
process to verify originality and authorship.

Please send your proposal to [email protected] before