Marketing Manager

HATTA COMPUTERS – HATTA DOCUMENT SOLUTIONS

JOB TITLE: MARKETING MANAGER

DUTY STATION: MOGADISHU

  Terms of Reference

Company Information

Hatta Computers – Hatta Document Solutions is a premier distribution company specializing in a comprehensive range of printers, computers, and related accessories. Founded in 2005, we are headquartered in Mogadishu and have established ourselves as a leading player in the technology distribution market. Our mission is to provide high-quality, innovative technology solutions to retailers, businesses, and educational institutions across Somalia.

JOB SUMMARY:

The Marketing Manager will lead the development and execution of strategic marketing plans to enhance brand visibility, engage consumers, and drive revenue growth. This role demands a creative, results-oriented professional with expertise in marketing strategy, digital marketing, and brand management.

KEY RESPONSIBILITIES:

Brand Strategy Development: Collaborate with brand partners to understand their marketing objectives and develop strategies that align with their goals and the distribution company's capabilities.

Campaign Management: Plan and execute marketing campaigns across various channels, including digital, social media, email, print, and events. Monitor campaign performance and adjust strategies as needed.

Digital Marketing: Oversee the company's digital marketing efforts, including website management, SEO, SEM, social media, and content marketing. Utilize analytics to optimize digital presence and campaign effectiveness.

Market Research and Analysis: Conduct market research to identify trends, consumer behavior, and competitive landscape. Use insights to inform marketing strategies and product positioning.

Budget Management: Develop and manage the marketing budget, ensuring efficient allocation of resources to achieve marketing objectives and maximize ROI.

Team Leadership: Lead and mentor the marketing team, setting clear goals, monitoring performance, and fostering professional development.

Partnership and Collaboration: Work closely with sales, operations, and brand partners to ensure cohesive marketing and sales strategies. Facilitate cooperative marketing efforts and promotional activities.

Brand Promotion and Events: Organize and participate in promotional events, trade shows, and product launches to increase brand exposure and engage directly with customers.

Reporting and Communication: Provide regular reports on marketing activities, campaign results, and ROI to senior management and brand partners. Communicate marketing plans and achievements effectively across the organization.

·         Bachelor’s degree in Marketing, Business Administration, or related field. A Master’s degree or MBA is preferred.

·         Minimum of 5 years of experience in marketing, with a strong background in digital marketing and brand management.

·         Proven track record of developing and executing successful marketing strategies.

·         Excellent communication and interpersonal skills, with the ability to work effectively with brand partners and internal teams.

·         Strong analytical skills, with experience in market research and data analysis.

·         Creativity and innovation in marketing approaches and campaign design.

·         Experience in budget management and resource allocation.

·         Proficiency in digital marketing tools and platforms, including CRM, CMS, social media, and analytics software.

·         Leadership experience with the ability to inspire and develop a marketing team.

REPORTING STRUCTURE:

The Marketing Manager reports directly to the General Manager.

If you have matching qualifications for the role, please submit your cover letter and CV to [email protected] before Feb 25th  2024, midnight.

Only shortlisted candidates will be contacted.